In the recent past, entrepreneurs had the ability to create a simple, one-page website for their small businesses using the data from their Google Business Profile, formerly known as Google My Business. These websites were identified by the ".business.site" extension, and many small businesses made use of this free service. With March drawing near, Google has discontinued the availability of websites generated through Google Business Profiles. For small business owners, the time to devise a new website strategy is upon us!

At Geek4Help we assisted individuals and small businesses with Google Business Profiles. While I'm saddened by its closure, my experience highlights the importance of having a dedicated website for small businesses. Let's explore our options going forward.

Google has outlined important considerations in their support document, summarized below

Domain Changes

Domains ending with .business.site and negocio.site will no longer be linked to the website section of your Business Profile. It's crucial to promptly update your profile with a new website address.

Profile Emphasis

Your Google Business Profile remains a vital tool. It serves as an ideal platform to showcase your business, share updates, utilize visuals to attract customers, and provide contact information. For comprehensive guidance, refer to our Complete Guide to Google Business Profiles in 2024.

Crafting a New Website 

To sustain an online presence, contemplate constructing a new website with Geek4Help. Our services extend web design and operations nationwide.

Managing Ads Campaigns 

For businesses with Google Business Profile websites linked to Ads campaigns, it's crucial to update your ads with the new website link before March 1, 2024, to avoid any disruptions.

Managing Custom Domains 

If you're using a custom domain to redirect traffic to your Google Business Profile website, make sure to set up a redirect to a new site before June 10, 2024.

The cessation of Google Business Profile websites marks a significant change in how small businesses handle their online presence. While adjustments are unavoidable, this shift also offers a chance to enhance your online presence with a more detailed and customizable website. By taking proactive measures now, you not only guarantee a smooth transition for your business but also position yourself ahead of the competition. Embrace the change and allow your online presence to thrive in this ever-evolving digital environment!